Welcome friend! My name is

Genevieve,

let's

make things.

Portland, Oregon based Designer and Art Director.

scroll

Clients

Nike Leak Protection

Campaign
Social
Digital
A mockup of a project
See more
A navigation arrow.

Supported the creation of the creative concept for a new product campaign. Worked through pre-production by creating wireframes, asset mapping, shot lists for motion and photo assets. Designed and delivered digital and social deliverables for the entire campaign.

Nike Holistic Fitness

Digital Design
Graphic Design
Art Direction
A mockup of a project
See more
A navigation arrow.

Part of the creative team to rebrand the way Nike is viewed by certain consumers. Created concepts around the art direction, refined feel over several seasons, created shot lists for motion and photos, asset mapping to ensure capture is used, executed digital and social deliverables. Contributed to the recent paradigm shift of how Nike as a brand speaks about fitness.

UX | UI Design

UX
UI
Figma
A mockup of a project
See more
A navigation arrow.

Created an app concept for people looking to safely travel in a road trip capacity in a post-pandemic world. Check out the video: https://youtu.be/vu9iZbZzD10

Nike Lifestyle

UI Design
Digital Design
Graphic Design
A mockup of a project
See more
A navigation arrow.

Creating platform right campaigns for the Nike ecosystem including app, email, online and social media. Based on user journeys, targeted consumers and art direction for the campaign.

Branding

Branding
Graphic Design
Style Guides
A mockup of a project
See more
A navigation arrow.

Design and development of style guides for various teams and projects to follow to adhere to company branding.

Slather Zine

Art Direction
Design
UX Research
A mockup of a project
See more
A navigation arrow.

A local zine created to give a creative space for select artists to showcase, collaborate and sell their art in one space in a curated format of a digital zine site.

Graphic Design

Art Direction
Design
Concept
A mockup of a project
See more
A navigation arrow.

A compilation of graphic design elements I have created over the years. Feel free to browse.

The Manual Grooming Awards Art Direction

Art Direction
Creative Curation
Video Direction
A mockup of a project
See more
A navigation arrow.

Created a campaign to showcase the best men's grooming products of the year. Worked along side writer's and photographers to execute the site. Check out our teaser! https://bit.ly/3oQUQGN

The Manual Grooming Awards 2019

Art Direction
Concept
Project Management
A mockup of a project
See more
A navigation arrow.

Created a campaign to showcase the best men's grooming products of the year. Worked alongside writers and photographers to execute the site. Check out our teaser! https://bit.ly/3sEmCc2

Tech for Less Series

Directing
Producing
Art Direction
A mockup of a project
See more
A navigation arrow.

Helped develop a YouTube series featuring brief product reviews and top items under price points. Directed, produced, and created set and graphics art direction.

HP Summer Guide Art Direction

Direction
Art Direction
A mockup of a project
See more
A navigation arrow.

Directed photoshoot on an HP sponsored page on Digital Trends' site. Curated props and staging to highlight product features.

Illustrations

Design
Illustration
Creative Direction
A mockup of a project
See more
A navigation arrow.

Responsible for creative direction for the custom imagery created for websites. Created an overall aesthetic for illustrations for multiple websites based on the nature of the content they produce.

Holiday Gift Guide 2019 Art Direction

art direction
producer
A mockup of a project
See more
A navigation arrow.

I helped create the overall story and visual direction for Digital Trends' 2019 Holiday Gift Guide. I took lead as Art Director and Producer for this project.

Photography

Photography
Creative Direction
A mockup of a project
See more
A navigation arrow.

A combination of product, travel, and fashion photography both from work and personal projects that I have compiled for you to view. Enjoy.

HP Holiday Gift Guide Art Direction

Art Direction
Design
Concept
A mockup of a project
See more
A navigation arrow.

Created the overall image look for this HP sponsored page on Digital Trends' site. Curated props and staging to focus on the HP product while creating a modern holiday feel.

What

I do

Create

Creating stunning out of the box visuals is my jam. If you need help with creating a cool set for your next photo project, video shoot or need a new logo for that swag you are branding let me know. I love diving into new projects that calls for experimenting. I can even help with essential projects like media decks to logo design.